THE “INTRIGUE” PHASE

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Average CTR 1,28% (6 weeks – 1,77 million shows)

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THE “SIGNING WITH BAYER” PHASE
Activity on Gord’s blog page

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Average CTR – 0,78% (during 4 weeks)

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Average CTR – 6,49% (during 3 weeks)

RICH-MEDIA BANNER
Oriented at the female audience

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Average CTR – 8.35% (during 4 weeks)

THE “FINAL” PHASE

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Average CTR 1,13% (2 weeks, 110 000 shows)